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The company started to expand in to new frontiers of the toy industry. Four decades ago LEGO started to target girls with the intro of furnishings and dollhouses; in 1974 that introduced it is first our figures, referred to as Minifigures; in addition to 1979 it expanded into space with sets displaying astronaut minifigures, rockets, lunar rovers and spaceships. The Successione series debuted that same year, a line of jewelry elements aimed toward young girls. This period also observed the creation of a administration structure, with Godtfred Kirk Christiansen’s seran Kjeld Kirk Kristiansen enrolling in the managerial staff and working to modernize the company’s manufacturing strategies.
The 1972s also observed the introduction of a process that allowed customers to choose certain bricks they desired to purchase and create their own units, rather than purchase pre-made equipment; it was popular with adults, as well as children. In the same decade, Seglar branched away into medieval territory while using the Castle template, and in 1980 the company added it is first train sets to its lineup.
In 1989 Lego released the Pirate look, and with it a multitude of pirate delivers, desert islands and treasure. The corporation also broadened its variety of facial expression, adding beards, eye downtimes and lipstick in addition to the standard two eye and laugh. Some aged Lego coin collectors resented these types of changes, preferring the more basic faces of earlier units.
As Seglar expanded into a huge international corporation, completely to find ways to meet the requires of their big view name clients like Goal, Wal-Mart and Toys ‘R’ Us, which demanded larger selections and faster transport times. To keep up with these requirements, the company begun to reduce total production time for new products by looking into making more using of computerized assembly systems.